Expanding Horizons Through Original Game Development

At EMI Studio, the creative division of EMI Automation Sdn Bhd, we are expanding our horizons through the development of original game IPs. These projects blend emotional storytelling, Southeast Asian themes, and immersive design to represent a new vision of locally rooted, globally exportable digital experiences.

Engineering Worlds,
Inspiring Souls

EMI Studio is the creative division of EMI Automation Sdn Bhd, born from the convergence of two worlds: industrial engineering and emotional storytelling. As a Malaysian technology company with a proven track record in systems automation, we’ve built tools to power industries — now, we’re building worlds that speak to the human spirit.

We believe that games are more than entertainment. They are emotional journeys, cultural bridges, and modern myths. Through richly designed systems, sound, and story, we aim to create interactive experiences that resonate across borders.

We Build Games That Make You Feel — Powered by Story, AI, and Sound.

Original Malaysian IPs designed for emotional impact, global reach, and creative excellence.

Technology That Elevates Storytelling

At EMI Studio, we blend narrative craftsmanship with cutting-edge technologies to elevate the emotional depth, interactivity, and scalability of our games. From AI-assisted storytelling to optional blockchain-enhanced collectibles, we build future-ready experiences rooted in heart, not hype.

AI-Powered Narrative Tools

We use large language models and custom logic systems to generate adaptive dialogue, emotional affinity branches, and procedural lore — enabling richer, more personalized storytelling for every player.

NVIDIA H-Series GPU Compute Access

Our access to NVIDIA H-Series GPU architecture empowers us to prototype AI systems at scale, including real-time companion behavior simulations, affinity-based puzzle adaptation, and efficient narrative QA workflows.

Blockchain-Optional Integration

We’re exploring secure, optional blockchain systems to enhance story ownership and digital memorabilia. From lore-bound emotional tokens to limited-edition art collectibles, blockchain is implemented only where it deepens player connection — never as a barrier.

Sound & Emotion Infrastructure

With our in-house studio and music direction from Heron Music LLC, we create original scores, spatial ambiance, and full voiceover pipelines tailored for emotional immersion and global localization.

Our Philosophy

Technology should serve the story — not distract from it. Whether through AI or Web3, we use tools that help players feel, remember, and return.

Past Experiences

Our previous project, developed by our gaming company, was a fast-paced multiplayer battle arena featuring unique heroes and real-time strategy elements. Designed for mobile and PC platforms, it emphasized teamwork, skill progression, and immersive visuals, earning positive reviews and a growing player base in Southeast Asia and beyond.

Defenders of Malaysia: A Retro-Inspired Tower Defense Game

Warisan Digital Malaysia

Valley Farm

TideHunter - Game Documentation

Meet The Teams

Chung Yuen Sh’ng

Creative Director / Producer – Founder of EMI Studio and Director of EMI Automation Sdn Bhd. Leads project vision, direction, and strategic execution.

Peter Han

Co-Founder / Music & Publishing Strategy – Peter is a Music Director at Garena and founder of Heron Music LLC, with over 10 years of experience in game audio and publishing. At EMI Studio, he oversees music direction and guides international publishing strategy to ensure each project connects emotionally and globally.

Kaw Cheng Mun

Narrative Designer – Original creator of Whispers of Eloria’s world, characters, and emotional arc. Specializes in emotionally resonant storytelling.

Joe Tan

Visual Artist – Founder of Joe Designs. Expert in brand styling, 2D/3D game art, character design, and UI layout.

LOONG

Music Director – Founder of SWYM. Composer known for deeply atmospheric and emotionally driven soundtracks.

Leon "Arthur" Lee

Esports & Community Advisor – Veteran Malaysian esports coach and caster; guides community strategy and player engagement

Futuresmiths Sdn Bhd

Development Partner – Unity-based technical implementation team focused on gameplay logic, UI systems, and performance tuning.

Want to co-develop with EMI Studio? We welcome publishers, artists, and audio creators.